LG OLED77B9PUA 77” OLED 4K UHD HDR SmartTV (2019 Model)

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LG OLED77B9PUA 77” OLED 4K UHD HDR SmartTV (2019 Model)

LG OLED77B9PUA 77” OLED 4K UHD HDR SmartTV (2019 Model)



LG B9 Smart OLED TV showing a woman in a firework background


LG B9 77″ Class 4K Smart OLED TV

LG B9 series 4K OLED TV brings games and movies to life with intense color, perfect detail and silky smoothness accompanied by premium Dolby Atmos audio. Built-in LG ThinQ AI and support for Alexa and the Google Assistant¹ make it easier and more intelligent to access your entertainment. Treat your ears with immersive surround sound by adding WiSA Certified wireless speakers.2 You can also enjoy the convenient wireless streaming via AirPlay 2.

a diver encountering a group of fish in the deep blue sea

Perfect black brings out the darkest details

Perfect black and infinite contrast bring out shadow detail in the darkest scenes. That’s the power of 8.3 million individually lit pixels in LG OLED TVs.

a beautiful sunset scenery above a river

Let vivid color set the scene

See everything you’ve been missing on the all-new LG OLED TV. It has a wide breadth of color that will truly take your breath away.

LG B9 Smart OLED TV showing a red F1 racing car

LG OLED TV—A PC gamer’s dream come true

Experience PC gaming like never before on an LG OLED TV with NVIDIA G-SYNC compatibility.3 Only LG can provide the exceptional picture quality of perfect black and intense colors combined with smooth gameplay to take PC gaming to new heights.

LG B9 Smart OLED TV showing a game combat scene

New level of gaming with perfect black

The perfect black canvas of an LG OLED TV provides an unparalleled experience in gaming on your favorite consoles. See extraordinary details and intense color even from a wide TV viewing angle. Immerse yourself with cinematic virtual 5.1 channel surround sound. And enjoy the latest innovations with HDMI that allows for responsive gameplay that gives you the edge.

Fast response, fluid motion

Upgrade your game play with latest features. A 1ms response time4 and low input lag allow for smoother, real-time action. Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM) supported on the latest HDMI standard, deliver the best graphics with minimal stutter at the fastest speeds for the best gaming experience.

four icons of gaming features in LG B9 Smart OLED TV

a close look at LG a9 4K processor

The engine that enhances everything

The innovative a7 gen 2 Intelligent Processor is at the center of intelligent enhancement of images, action and color. A powerful processor empowered by AI at its core.

a man and a woman sitting on the sofa are watching LG B9 Smart OLED TV

Introducing a more intelligent TV with LG ThinQ AI

See how convenient life can be thanks to LG ThinQ AI that listens, thinks and answers. And with the Google Assistant¹ and Alexa, you can control your entire connected home, and enjoy personalized entertainment. It’s power to run your life—even better.

LG B9 Smart OLED TV placed in a fancy living room

Blends in at any space

The sophisticated and sleek design of the TV seamlessly integrates with your home. LG OLED TV adds a final touch of uniqueness to your carefully curated interior.

LG B9 Smart OLED TV hanged on the wall in Gallery Mode

Gallery Mode adds a touch of class to your life

Gallery Mode brings world-famous travel attractions updated seasonally by TripAdvisor.

LG B9 Smart OLED TV connects to iPhone via AirPlay 2

AirPlay lets you do it all. Watch. Listen. Share.

AirPlay 2 lets you effortlessly share movies including Dolby Vision titles, TV shows, photos and more on your LG AI TV right from your iPhone, iPad or Mac. You can even play music on every LG AI TV and other AirPlay 2-compatible speakers in your home at the same time—all in sync.

a wheatland scenery with a Dolby Vision and Atmos logo

Transform your TV into an entertainment powerhouse

Advanced image and sound technologies inspired by the cinema optimize picture and sound for a spectacular, more lifelike experience in every scene—it’s ultravivid picture and powerful, moving audio that seems to flow all around you.

a man and a woman are watching a show in their living room


LG OLED TVs are WiSA Ready and seamlessly connect to WiSA Certified speakers using the Axiim LINK wireless USB audio transmitter so you can enjoy high-quality, immersive surround sound in minutes.²

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